Creativity Technique-based Appraisal of the Strategic Component of a Business Model
Abstract
Business models should be inspected before going to market. For this purpose several analytical methods are available. Another approach is to use creativity techniques to appraise specifically the strategic component of a business model. These may offer diverse possibilities to identify other business solutions far from conventional mindsets and experiences. Furthermore, this may stimulate the professional discourse among the team members and increase group awareness of complex scenarios, problems and solutions. This paper presents a use case of a creativity technique to check the alternatives of a pharmaceutical database software-based business model in a particular scenario with strong impacts on that business model.
References
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[2] Timmers, P. (1998). Business Models for Electronic Markets. EM Electronic Markets, 8(2), 3–8.
[3] Chesbrough, H. & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change, 11(3), 529–555
[4] Gronau, N., Ullrich, A., Weber, E., & Thim, C. (2012). Creativity Techniques as Operative Knowledge Management Tools A Case Study. In: Cegarra, J.G. (Ed.) Proceedings of the 13th European Conference on Knowledge Management (pp. 425–432). Academic Conferences Limited.
[5] Gronau, N., Weber, E. (2009). Change Capability: Generic strategies for handling environmental changes – work report. WI-2009-07 Lehrstuhl für Wirtschaftsinformatik und Electronic Government.
[6] Kaplan, S. (2012). The business model innovation factory: How to stay relevant when the world is changing. John Wiley & Sons.
[7] Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance. New York. Free Press.
[8] Petrovic, O., Kittl, C., & Teksten, R.D. (2001). Developing Business Models for eBusiness. International Conference on Electronic Commerce, Vienna
[9] Wirtz, B.W. (2011). Business Modell Management: Design – Instruments – Success Factors. Wiesbaden. Gabler.
[10] Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137–145.
[11] Yip, G. S. (2004). Using Strategy to Change Your Business Model. Business Strategy Review, 15(2), 17–24.
[12] Osterwalder, A. & Pigneur, Y. (2002). An e-Business Model Ontology for Modeling e-Business. 15th Bled Electronic Commerce Conference, Slovenia.
[13] Porter, M. E. (1996). What is Strategy? Harvard Business Review, 74(6), 61–89.
[14] McAfee, A. (2002). The Impact of Enterprise Information Technology Adoption on Operational Performance: An Empirical Investigation. Production & Operations Management, 11(1), 33–53.
[15] Morreale, J. (2009). Business Model evaluation – SWOT. Retrieved May 26, 2013, from http://businessmodelhub.com/forum/topics/ business-model-evaluation-swot.
[16] Mamede, H.S. & Santos, V. (2009). The Creative Information System. In: Dhillon, G., Stahl, B.C. and Baskerville, R. (Eds.): Information Systems Creativity and Innovation in Small and MediumSized Enterprises. Berlin Heidelberg New York, Springer,116-121.
[17] West, M.A. (2012). Effective Teamwork Practical Lessons from Organizational Research. West Sussex, BPS Blackwell and John Wiley & Sons.
[18] Von Stamm, B. (2008). Managing Innovation, Design and Creativity. Glasgow, John Wiley & Sons.
[19] Geschka, H. (2008). Kreativitätstechniken und Methoden derIdeenbewertung. In W. Pepels (Ed.), Digitale Fachbibliothek Produktmanagement. Düsseldorf: Symposion, 7.
[20] Moran, T. P. & Carroll, J. M. (1996). Design rationale: concepts, techniques, and use. L. Erlbaum Associates Inc.
[21] Kunz, W. & Rittel, H. W. (1970). Issues as elements of information systems (Vol. 131). Berkeley, California: Institute of Urban and Regional Development, University of California.
[22] Yakemovic, K. C., & Conklin, E. J. (1990). Report on a development project use of an issue-based information system. In: Proceedings of the 1990 ACM conference on Computer-supported cooperative work, 105-118.
[23] Carroll, J. M., & Rosson, M. B. (1990). Human-computer interaction scenarios as a design representation. In: Proceedings of the Twenty-Third Annual Hawaii International Conference on System Sciences. 555-561.
[24] MacLean, A., Young, R. M., & Moran, T. P. (1989). Design rationale: the argument behind the artifact. ACM SIGCHI Bulletin (Vol. 20, No. SI), 247-252.
[25] Lee, J., & Lai, K. Y. (1991). What’s in design rationale?. Human– Computer Interaction, 6(3-4), 251-280.
[26] MacLean, A., Young, R. M., Bellotti, V. M., & Moran, T. P. (1991). Questions, options, and criteria: Elements of design space analysis. Human–computer interaction, 6(3-4), 201-250.
[27] Ruiu, M., Ullrich, A. & Weber, E. (2012). Change Capability as a Strategic Success Factor. In: Proceedings of the Conference on Strategic Management 2012. 23–31.
[28] Rising, L. (1998). The patterns handbook: Techniques, Strategies, and Applications. Cambridge Univ Pr (Cambridge).
[29] Alexander, C., Ishikawa, S., Silverstein, M., Ramió, J.R. i, Jacobson, M., Fiksdahl-King, I. (1977). A pattern language. New York, Oxford Univ. Press.
[30] Saaty, T.L. (2008). Decision Making for Leaders: The Analytic Hierarchy Process for Decisions in a Complex World. Pittsburgh, RWS Publications.
[31] Ziance, R. J. (2008). Roles for pharmacy in combatting counterfeit drugs. Journal of the American Pharmacists Association, 48, 71–91.
[32] Weir, H., Hatch, K., & Health, P. (2004). Preventing cold chain failure: vaccine storage and handling. Canadian Medical Association Journal, 171, 1050.
[33] Zhang, N. S., He, W., & Tan, P. S. (2008). Understanding local pharmaceutical supply chain visibility. SIMTech technical reports, 9, 234–239.
[34] King, B. & Zhang, X. (2007). Securing the Pharmaceutical Supply Chain using RFID. In: Z. Xiaolan (Ed.). International Conference on Multimedia and Ubiquitous Engineering, 23-28.
[35] Brown, T. (2008). Design Thinking, Harvard Business Review, June, 84–92.
[36] Brown, T. & Katz, B. (2009). Change by Design. How design thinking can transform organizations and aspire innovation. New York, HarperCollins Publishers.
Published
2018-08-23
How to Cite
[1]
Ullrich, A., Weber, E. and Sultanow, E. 2018. Creativity Technique-based Appraisal of the Strategic Component of a Business Model. AIS Transactions on Enterprise Systems. 3, 1 (Aug. 2018).
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