@article{Ullrich_Weber_Sultanow_2018, title={Creativity Technique-based Appraisal of the Strategic Component of a Business Model}, volume={3}, url={https://aes-journal.com/index.php/ais-tes/article/view/8}, abstractNote={<div class="page" title="Page 3"> <div class="section"> <div class="layoutArea"> <div class="column"> <p>Business models should be inspected before going to market. For this purpose several analytical methods are available. Another approach is to use creativity techniques to appraise specifically the strategic component of a business model. These may offer diverse possibilities to identify other business solutions far from conventional mindsets and experiences. Furthermore, this may stimulate the professional discourse among the team members and increase group awareness of complex scenarios, problems and solutions. This paper presents a use case of a creativity technique to check the alternatives of a pharmaceutical database software-based business model in a particular scenario with strong impacts on that business model.</p> </div> </div> </div> </div>}, number={1}, journal={AIS Transactions on Enterprise Systems}, author={Ullrich, André and Weber, Edzard and Sultanow, Eldar}, year={2018}, month={Aug.} }